About John
Thanks for checking in! I’m a native Californian with 20 years experience in commercial advertising as a product lead & creative producer. I truly love what I do – a specialist in working with teams new to automotive, I do my best to bring infectious fun & pragmatism to those I have the pleasure of working with. Outside of work I spend a lot of time driving & working on cars & motorcycles, exploring the Arizona high country with my family & cooking.
Here you will find work I contributed to that I am proud of, often due to the amazing people that made it happen.
909-260-1161
johndfrazier@gmail.com
The Latest
2025 QX80 Reveal Event NYC
Hudson Yards Edge Deck
Multi award-winning first of its kind vehicle launch.
3 producers, 50 days, hidden cuts, laser precision, steel support deck, 4,300 hours of human labor, 100 elevator trips, light show and a helicopter = One fully working, pristine vehicle revealed to the world by Erin Andrews with a banging concert by John Batiste - all done 1,100 feet above NYC. Scope also included sizzle video, BTS, high-tech installations demonstrating in-car technology and steel deck engineering.
INFINITI Infinitely You Campaign
Director: Michael Spiccia
Product Lead on a series of full-line broadcast spots, social media extensions & photography from concept through execution all culminating in an Effie-winning integrated campaign. The work highlighted the emotional connection drivers have with their vehicles through the special moments that only happen in a car, using advanced production techniques—including volume stages, modular cutaways, motion control, and selective CGI—to showcase INFINITI’s warm, modern, and luxurious interiors.
Shown here: an anthem :60 cutting together the best work from the campaign
CourtAvenue - Executive Director, Product
Kia.com Digital Transformation
Taking inspiration from their vehicles, team elevated Kia.com to be a premium experience with a sleek new design system, configurator & user experience.
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Stood up foundational team with agency founders
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Led pitch that increased revenue 45% YoY
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Led rapid configurator redesign = 105% lift in high value actions, increased user time & nearly 70% reduction in conflict states
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525% increase in site wide test drive inquiries
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#1 in JD Power MWES from #16 in 1 year
Driven to Deliver
Director: Alex Grossman
Clients: Amazon, Coca-Cola & McLaren
Agency: Amazon brand innovation lab
Executive producer of this 3-brand initiative featuring McLaren F1 drivers Carlos Sainz Jr. & Lando Norris.
2022 Outlander World Premiere
"Live from the Driveway"
Director: Jason Zada
Client: Mitsubishi
Agency: Amazon brand innovation lab
Audi 2020 Superbowl:"Let it go"
Client: Audi
Agency: 72andSunny Amsterdam
Role: Consulting Product lead
Small Batch // Curated CUV Lineup Campaign
Client: Mitsubishi
Agency: BSSP
Consulting product lead 2018 - 2020 for social media, digital + tier 1 brand & product communications. Led team contracted to perform deep analysis of competitive field & buyer behavior identifying brand and product USPs used in development of several integrated campaigns & contributing to a 12-year sales record of Mitsubishi products sold in the USA.
Q60 Global Launch Campaign
Working with Jay-Z's producer Young Guru, Game of Throne's Kit Harrington and acclaimed sneaker designer Sophia Chang, produced all product support for this multi-film package from concept to execution. Multi-location production spanning 4 countries and 8 cities.
Other Career highlights & stuff...
Be Ready to Winter
Client: Infiniti
Agency: CPB
Location: Queenstown, New Zealand
In less than 2 weeks, moved 10 vehicles from the US to NZ chasing one of only a few known locations in the world with snow in August and space to authentically film the creative idea. Solutions included chartered Boeing 747 & extensive in-country transport and technical solutions. Vehicle management allowed for substantial overall budget savings. Campaign far exceeded client sales and KPI metrics & contributed to client reaching 7% global sales increase and all-time sales record in the United States market.
Déjà View
Director: Phillip Van
Agency: Campfire
Location: Rural Oregon
CHALLENGE: Support the filming of a first of its kind interactive advertising film that dynamically engages the viewer based on live smartphone calls with the characters as they view the video. 4 cameras shooting for over a week in remote locations with heavy technical product support needed on multiple cameras simultaneously.
Close consultation with production team on shot planning, including coordination & direction of car-to-car filming and direct production of all vehicle technical support.
Road of Her Dreams
Director: Jon and Torrey
Agency: CPB
CHALLENGE: Create a vehicle test track adapted from an actual drawing made by Steph Curry's daughter, Riley. Course had to meet strict specifications to authentically feature advanced active and passive safety technology along with demonstrating agile handling dynamics in this fun, lighthearted spot.
SOLUTIONS: Acting as key liaison and advisor between client engineering, legal, agency and production teams. Product demo / Q&A for talent in preparation of driving along with producing all vehicle logistical and technical support.
Factory of Life
Director: Dante Ariola
Agency: TBWA\CHIAT\DAY
Location: Prague, Czech Republic
Product and production consultation from concept through execution. Produced local and on-set product support of all vehicles for 16 days on location. Required the local sourcing of over 45 background and ND vehicles all mobilized on a single shoot day.
Frozen Moment
Director: Michel Gondry
Agency: TBWA\CHIAT\DAY
Technical lead on all shots related to featuring worlds first vehicle safety technology that sees 2 cars ahead. Liaison and key product advisor between client engineering, legal, agency and production teams. Multiple hero cars, seat bucks and props were utilized on this highly technical production.
Inspiring Confidence
Director: Max Malkin
Agency: TBWA\CHIAT\DAY
Producer: David Hoogenakker
Location: Valencia, Spain
1,000+ extras. 200+ crew. Formula 1. Red Bull. Complete formula 3000 race team filmed live. Managed picture cars & product from 2 countries and less than 3 weeks from award in USA to first shot in Spain.
After experiencing positive benefits managing from a strict regimen of nutritional supplements, I developed a supplement line specifically formulated for Type 1 diabetics. Led all aspects of research & development, including formulation in partnership with a leading biochemist, branding, packaging & manufacture.
Let There Be Dragons Bus
At the behest of Lee Clow, working with his EP I supervised the procurement and complete renovation of John Edwards ex-Presidential campaign bus into a mobile content studio created to quickly address the needs of nimble start ups and to bring new brand ideas to life submitted by fellow pirates working for Chiat\Day. Taken on as a passion project and completed in only 4 months, we purchased the bus sight unseen and facilitated its move across the country. Enlisting the help of over 15 specialized vendors, designers, engineers & a tattoo artist - the finished product is a true example of interdisciplinary teamwork at its finest.
